Living Optics is transforming the field of hyperspectral imaging with its breakthrough camera. Emerging from the University of Oxford's Physics department, the company has developed a system that captures data invisible to both human eyes and conventional cameras at video frame rates, opening new possibilities for researchers and developers.

Rectangle with rounded corners – taken directly from the logo – is the foundation of the visual identity. By multiplying it – apart from creating the distinct visual language – we also showcase the depth of the hyperspectral imaging.

Intersection of shapes present in the logo is another foundation of Living Optics' visual identity. The play of positive and negative space, creates simple and distinctive elements.

Logo animation with: Øyedrops
Product photography: Studio Rochowski
Product design: Pentagram

At Metric with: 
Mimmi Christensen, Sebastian Tysse Öberg